Welcome / People / Research staff / Members with a PhD degree / Carvalho, Leonor Lopes Borges Vacas de
Leonor Lopes Borges Vacas de Carvalho
Assistant Professor (Universidade de Évora)

Ph.D. in Marketing (ISCTE, 2007), M.Sc. in Marketing (ISCTE, 1996), B.A. in Management (ISCTE, 1992).

Research interests:

Brand; Identity Signs; Brand Identity; Brand Image; Brand Reputation; Brand influencies on consumer behavior; Services Marketing.

Articles published in selected journals (indexed in CEFAGE ranking)

Machado, J.C., L. Vacas-de-Carvalho, S.A. Azar, A.R. André, B.P. Santos (forthcoming), "Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love", Journal of Business Research.
Machado, J.C., L.V. Carvalho, P. Costa, P. Lencastre (2012), "Brand Mergers: Examining consumers’ responses to name and logo design", Journal of Product and Brand Management, 21(6), 418-427.

Articles published in ISI journals (not indexed in CEFAGE ranking)

Torres, A., Machado, J., Carvalho, L., Velden, M., Costa, P. (2019), "Same design, same response? Investigating natural designs in international logos", Journal of Product & Brand Management, 28(3), 317-329.

Pedagogical books

Marques, C.A.F., F. Jorge, P. Silva, A. Sousa, R. Fragoso, R. Quaresma, M. Saraiva, J. Roberto, A. Serrão, M.R.V. Lucas, M. Silvério, C. Marreiros, L.V. Carvalho (2015), Gestão: Introdução e Desenvolvimentos, Lisboa: Edições Sílabo (ISBN: 978-972-618-830-8).

M.Sc. thesis

Author: Gisela Bouças de Oliveira
Supervisor(s): M. Raquel Lucas, Leonor Vacas de Carvalho
Degree: M.Sc. (Management/Marketing)
Institution: Universidade de Évora
Year: 2018
Author: Eduardo Simões Palma Murteira Martins
Supervisor(s): Maria Raquel Lucas, Leonor Vacas de Carvalho
Degree: M.Sc. (Management)
Institution: Universidade de Évora
Year: 2014