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Diffusion patterns in loyalty programs

Pimpćo, P., A. Correia, J. Duque, C. Zorrinho (2016), "Diffusion patterns in loyalty programs", in M. Kozak, N. Kozak (eds.), Tourism and Hospitality management, Vol.12, Advances in Culture, Tourism and Hospitality Research, USA: Emerald, 115-126 (ISBN: 978-1-78635-714-4).