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Social market: a case study

Reis, L., L.M.C. Carvalho, J. Grãos Duros (2012), "Social market: a case study", in M.M. Cruz-Cunha, G.D. Putnik, P. Gonçalves, N. Lopes, E.M. Miranda (eds.), Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions IGI Global, 878-893 (ISBN: 9781613501689).