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Research output /
Thesis supervision /
M.Sc. thesis /
Consumer engagement with self-expressive brands: Brand love and WOM outcomes. An extension of Wallace, Buil and Chernatony (2014)
Title:
Consumer engagement with self-expressive brands: Brand love and WOM outcomes. An extension of Wallace, Buil and Chernatony (2014)
Author:
Pedro Bessa Mendes
Supervisor(s):
Cristina Marreiros
Degree:
M.Sc. (Statistics and Information Management)
Institution:
Nova IMS, UNL
Year:
2018
