Welcome / Research output / Thesis supervision / M.Sc. thesis / What drives consumers to spread online book reviews
Title: What drives consumers to spread online book reviews
Author: Margarida Salomé Martins Mendes
Supervisor(s): Cristina Galamba Marreiros
Degree: M.Sc. (Statistics and Information Management)
Institution: Nova IMS, UNL
Year: 2018