Bem-vindo / Produção científica / Artigos / Artigos publicados noutras revistas científicas / The relevance of shopper marketing touchpoints: An empirical study on wine choice in restaurants

The relevance of shopper marketing touchpoints: An empirical study on wine choice in restaurants

Silveira, P. D. (2019), "The relevance of shopper marketing touchpoints: An empirical study on wine choice in restaurants", International Journal of Economics and Business Administration, 7(1), 35-48.