Diffusion patterns in loyalty programs

Pimpão, P., A. Correia, J. Duque, C. Zorrinho , (2016) , "Diffusion patterns in loyalty programs" , M. Kozak, N. Kozak , Tourism and Hospitality management, Vol.12, Advances in Culture, Tourism and Hospitality Research , USA , Emerald , 115-126 .
Autor(es) CEFAGE
Antónia de Jesus Henriques Correia
Partilha