Towards a tourism brand personality taxonomy: a survey of practices
Pereira, R., A. Correia, R. Schutz
,
(2009)
,
"Towards a tourism brand personality taxonomy: a survey of practices"
,
A. Fyall, M. Kozak, L. Andreu, J. Gnoth, S. Sibila
,
Marketing Innovations for Sustainable Destinations
,
Goodfellow Publishers
,
254-269
.
Autor(es) CEFAGE
Antónia de Jesus Henriques Correia