Xara-Brasil, D., C. Marreiros, A. Dionísio
,
(2011)
,
"Retailers Brand Management: Marketing Management and Retailer Brand Equity"
,
Business and Management Review
,
1
,
157-164
.
Autor(es) CEFAGE
Andreia Teixeira Marques Dionísio
Cristina Isabel Galamba Oliveira Costa Marreiros