Tourism in Latin America: a choice analysis

The main aim of this paper is to estimate a mixed logit model in order to analyze the decision of Portuguese tourists traveling to Latin America in charter flights. The model estimates the probability of choosing this type of destination, by means of explanatory variables, disentangling homogeneous and heterogeneous variables. The conclusion is that strategies by clusters are needed in order to account for the heterogeneity identified. Moreover, the combination of all former variables, which contribute substantially to a better understanding of tourism choice behavior, with the latter variables is needed to define a comprehensive strategy.