Consumer engagement with self-expressive brands: Brand love and WOM outcomes. An extension of Wallace, Buil and Chernatony (2014)

Pedro Bessa Mendes , (2018) , "Consumer engagement with self-expressive brands: Brand love and WOM outcomes. An extension of Wallace, Buil and Chernatony (2014)" , M.Sc. (Statistics and Information Management) , Nova IMS, UNL .

Orientador(es) CEFAGE

Cristina Isabel Galamba Oliveira Costa Marreiros

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