Consumer engagement with self-expressive brands: Brand love and WOM outcomes. An extension of Wallace, Buil and Chernatony (2014)

Pedro Bessa Mendes , (2018) , "Consumer engagement with self-expressive brands: Brand love and WOM outcomes. An extension of Wallace, Buil and Chernatony (2014)" , M.Sc. (Statistics and Information Management) , Nova IMS, UNL .
CEFAGE Advisor(s)
Cristina Isabel Galamba Oliveira Costa Marreiros
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