Creative Intelligence methodology IDEAS(R)EVOLUTION: A proposal for two new stages of the design thinking process when applied to territorial innovation through an activation platform for ”Dialog with the Tribe"

Resumo / Abstract: This article arguments the need for the creation of two additional new stages to the Design Thinking process (Brown, 2010, Martin, 2009) that emerged from its application to territories. Beyond Inspiration, Ideation and Implementation it is proposed two new stages - designated INVOLVEMENT and INTEGRATION-, as a result of a group of experimental pre-tests conducted in four territories in Portugal, where through the IDEAS(R)EVOLUTION methodology.

According to this methodology, tests were conducted with the initial assumptions of co-creation and co-participation, since its implementation is produced by a group of stakeholders that represent the general ensemble of those territorial “live forces”. The objective was the development of an integrated branding and marketing (e.g. brandmarketing) strategy for territorial innovation and development.

It was also concluded that a new area of knowledge emerges and that it should be further developed. This area designated: “Design Thinking for Territorial and Sociological Innovation”, in itself diverse from “Design Thinking for Social Business”.

It is further argued that territories (e.g. organizations, brands, etc.) in order to enhance its “attraction power” within its “tribe” of consumers should establish a 24/7 continuous dialog and thus became “Always On with the Tribe” through a neighborhood circles activation platform for innovation and creative intelligence (Rosa, 2011; Mateus, 2011).

In the end it is proposed a statistically based validation model for further tests, organized as a quasi-experimental design of multiple time series accordingly to a multifactorial plan of independent evaluation measures for experimental optimization. These multivariate procedures authorize the simultaneous effects evaluation of a large number of variables from a reduced number of experimental essays.(Peralta-Zamora et al., 2005).

Outros seminários / Other seminars: Programa completo / Full programme.