João Miguel Botelho de Lemos Diogo

Postgraduate Student
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Ph.D. student in Management (U. Évora), M.Sc. in Management (ISCTE, 2006), B.A. in Marketing (IADE, 2000).

Research Topics


Brand Management; Brand Equity; Services Marketing; Relationship Marketing.

Research output

2015

Diogo, J.L., C.P. Pires, L.V. Carvalho , (2015) , "CONSUMEREX – Consumer Experience Model. A multidimensional model of services evaluation. Application in the sport context." , 2015/12 , 21 .