Sheila Aparecida Moreira da Silva

Research Collaborator - Collaborator
(Universidade de Évora)
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Ph.D. in Management (U. Évora, 2018), M.Sc. in Business Management - Marketing (U. Évora, 2009), B.A. in Social Communication (UNIBH Brasil, 2004).

Research Topics


Consumer Behaviour; Balanced Relationship Marketing; Service Marketing; Relationship Marketing; Strategic Marketing; Personal Marketing; Structural Equation Modelling; Customer Satisfaction and Loyalty; Causal Attribution Theory and Balance in Interpersonal Relationships.