Social diffusion and loyalty programs: a path to succeed
Pimpão, P., A. Correia, J. Duque, J. Zorrinho
,
(2018)
,
"Social diffusion and loyalty programs: a path to succeed"
,
International Journal of Contemporary Hospitality Management
,
30
,
475-494
.
CEFAGE Author(s)
Antónia de Jesus Henriques Correia