The relevance of shopper marketing touchpoints: An empirical study on wine choice in restaurants

Silveira, P. D. , (2019) , "The relevance of shopper marketing touchpoints: An empirical study on wine choice in restaurants" , International Journal of Economics and Business Administration , 7 , 35-48 .
CEFAGE Author(s)
Paulo Duarte Valente Almeida da Silveira
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