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The Influence of Brand Affect on Slogans Memorability
The Influence of Brand Affect on Slogans Memorability
Silveira, P. D., Bogas, P.
,
(2019)
,
"The Influence of Brand Affect on Slogans Memorability"
,
European Research Studies Journal
,
22
,
88-100
.
CEFAGE Author(s)
Paulo Duarte Valente Almeida da Silveira
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