Do Private Labels Build Retailer Brand Equity? An Empirical Approach

Xara-Brasil, D., Marreiros, C., Dionisio, A. , (2015) , "Do Private Labels Build Retailer Brand Equity? An Empirical Approach" , Australian Journal of Basic and Applied Sciences , 9 , 42-48 .
CEFAGE Author(s)
Andreia Teixeira Marques Dionísio
Cristina Isabel Galamba Oliveira Costa Marreiros
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