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Doctoral Theses Supervision
Determinants of loyalty programs. Analysis of the impact of customer cards on loyalty
Determinants of loyalty programs. Analysis of the impact of customer cards on loyalty
Pedro Mares
,
(2023)
,
"Determinants of loyalty programs. Analysis of the impact of customer cards on loyalty"
,
PhD (Management)
,
Universidade de Évora
.
CEFAGE Advisor(s)
Maria Raquel David Pereira Ventura Lucas
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