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Master Theses Supervision
A importancia do E-WOM para o sucesso de uma campanha promocional
A importancia do E-WOM para o sucesso de uma campanha promocional
Marta Aguiar Buisel Reynolds
,
(2018)
,
"A importancia do E-WOM para o sucesso de uma campanha promocional "
,
M.Sc. (Information Management)
,
Nova IMS, UNL
.
CEFAGE Advisor(s)
Cristina Isabel Galamba Oliveira Costa Marreiros
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