Drivers of ICT Acceptance and Implementation in Micro-firms in the Estate Agent Sector: Influence on Organizational Performance

From the technology acceptance model (TAM), this study aims to identify the drivers of successful implementation of information and communication technology (ICT) in micro-firms and their impact on organizational performance. To this end, a quantitative study was undertaken, where the data-collecting instrument was an online questionnaire administered to a sample of micro-firms belonging to the Portuguese estate agent sector. Based on the results obtained from 102 valid responses, among the drivers identified, internal factors, more precisely, organizational aspects were found to allow successful implementation of ICT in the firms studied here and to be the ones with the greatest influence on their organizational performance. However, external factors, such as external information technology consultants and networking, did not show a statistically significant influence on organizational performance in estate agent micro-firms. The study also presents some implications for theory and practice in this field of research.