Bridging the Gap between Brand Gender and Brand Loyalty on Social Media: Exploring the mediating effects
Vacas-de-Carvalho, L., Azar, S.L., Machado, J.C.
,
(2020)
,
"Bridging the Gap between Brand Gender and Brand Loyalty on Social Media: Exploring the mediating effects"
,
Journal of Marketing Management
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36
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1125-1152
.
CEFAGE Author(s)
Leonor Lopes Borges Vacas de Carvalho